Case Study: A Private Label Watch Collection for Barugzai Motors

Case Study: A Private Label Watch Collection for Barugzai Motors


Introduction: Fusing Luxury Automotive with Horological Identity

Barugzai Motors is known for redefining high-end automotive customization, offering bespoke luxury conversions for discerning clients. When they envisioned a unique, premium accessory to complement their limited-edition V-Class series, they partnered with Zaman Alandi — a private label watch manufacturer.

Dial featuring custom logo made of polished metal

Objective: Create a Signature Custom Watch for Barugzai

Barugzai wanted to offer something more than just a key fob or branded merchandise. Their vision was to create a private label watch that embodied their commitment to performance, prestige, and design. The timepiece would serve as a luxury gift included with every limited edition V-Class unit.

Design Collaboration: Translating Brand DNA into a Timepiece

We worked closely with Barugzai’s team to align their aesthetic identity with horological design. The custom watch featured a dial inspired by performance gauges, a polished black and silver case echoing their signature vehicle finishes, and subtle Barugzai branding on the rotor and caseback.

Another model customized to represent the brand
Case back engraved with unique serial number

Limited Edition Production: 10 Units of Exclusivity

Only 10 watches were produced—each numbered and delivered in custom packaging tailored to the V-Class aesthetic. The exclusivity not only heightened the perceived value but also matched the rarity of the vehicle collection.

Why a Custom Watch?

In the luxury automotive space, brand storytelling is everything. A private label watch offers clients a tangible, wearable extension of that story. It’s more than a product—it’s a conversation piece, a reminder of a powerful purchase, and a brand touchpoint that lives far beyond the road.

Buckle customization

Zaman Alandi: Your Private Label Watch Manufacturer

As a private label watch manufacturer, Zaman Alandi specializes in delivering fully customized timepieces for companies across automotive, real estate, finance, and lifestyle sectors. Our end-to-end process ensures every watch is crafted with purpose and precision.

Conclusion: Crafting Brand Legacy One Watch at a Time

The Barugzai collection demonstrates how a private label watch can elevate a brand experience. Through craftsmanship, design fidelity, and strategic exclusivity, we helped Barugzai transform luxury automotive ownership into a multi-sensory journey.

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